Neeru’s – a treasure house of designer Indian Ethnic opened its First Flagship Family Store in Chennai on 13 Oct .
Traditional elegance arrives at Anna Nagar, Chennai. As Neeru’s, a leading ethnic wear retailer, opening its 1st flagship Store for men women & kids at Anna Nagar. The store is inaugurated by Cine Star Ms. Shruti Haasan along with Mr Avnish Kumar – Director & Neeru’s family on 13 Oct at 11 AM.
The store features an inviting and inspiring design which exudes the sophistication of the brand.
The store showcases Neeru’s extensive range of clothing which redefines and modernizes Indian attire for women. Right from innovative silk lehengas to stylish Banarasi sarees, suits, mix-and-match, accessories, the Signature Neeru Kumar collection has touched the hearts of all clients. The other collections include Little Neeru’s which is dedicated to children up to 14 years of age. Ranging from everyday ethnic wear to festive wear, the brand caters to a spectrum of discerning audiences with varied tastes and style.
Not only will it be the cultural and traditional fashion hub, Neeru’s has Exclusive 1000 handpicked silk saree collection is all set to revolutionize Silk as used in ethnic fashion. With a bouquet of ensembles from Silk collection from Kanjeevaram, Banarasi, Uppadas, Pochampally , Coimbatore, Gadwal, Rajkot Patola & Pure Zari.
While the women pick and choose ethnic creations that appeal to their senses, the men too can indulge in the Menz collection that is a reflection of the contemporary Indian male, traditional yet in mode. From fine fabrics to ethnic wear, the collection is a showcase of fine designs and haute couture. The Store also caters to the young fashion trends with an array of ethnic attires for the little ones. The kid’s collection is on par to the men and women’s collection when it comes to designs and style.
Stating the USP of the brand – Selling the latest and the best of Indian ethnic wear at a reasonable price tag, Avnish Kumar, Director, Neeru’s commented on the launch, “We are very delighted for opening our first family Store in Chennai and Will be expanding our presence with 3 more stores, taking the count to 5 stores. Our aim is to serve the clothing demands right from everyday to D-day of the mass, thus our collection rejoices the finest craftsmanship and grandeur of luxurious fabrics with just perfect blend of traditional Indian finery with contemporary styles.
About Neeru’s – Founded in 1971, Neeru’s Group is a leading retailer of India in ethnic wear segment. It has over 4 Lakh sq.ft. of retail space, serving their customers in 20 cities across the country. As of now, Neeru’s is present through 56 EBOs & MBOs (Exclusive Bran d Outlets and Multi Brand Outlets respectively) across the country. It has major presence in South India, particularly, Andhra Pradesh, Telengana, Karnataka, Mumbai, Pune, Raipur, Tamil Nadu and Noida. The brand marked the international presence with its first store in Dubai.