A R Rahman’s new partnership to promote young talents

Launched with an aim to provide a platform to aspiring music composers to promote original English music, NEXA Music  has unveiled its much awaited music video by A.R. Rahman.

Titled “You Got Me”, this music video is about celebration of music and new indigenous talent in English Music. NEXA Music, Lab: ‘NEXA Music, Lab’ was instituted to provide an English music platform to aspiring musicians.

Over 1000 entries were received across the country, of which the top 24 were shortlisted by the jury comprising of A.R. Rahman and Clinton Cerejo. These musicians were guided by the jury to
reproduce their tracks under the mentorship of headline talent of renowned musicians. The 24 original English music compositions by the participants were released on NEXA Music’s YouTube Channel.

These videos complemented the 4 exclusive NEXA Music videos composed and released by headline talent from NEXA Music.

According to a press release, the announcement is also for 4 winners under ‘NEXA Music, Lab’. These winners feature in the music video, ‘You Got Me’ along with A.R. Rahman. Further, they will go on to compose 4 original exclusive songs and feature in their
respective music videos.

NEXA Music, Live Gigs is NEXA’s endeavor to provide exclusive experience to its customers and the audience at large. This will serve as a platform for these budding musicians who will get a chance to perform live with mentors and headline talent. A total of 12 live gigs are planned across 8 cities in the country.

Speaking about NEXA Music, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “NEXA Music was launched with an aim to provide a unique platform to the untapped English musical genius in country. With global music icons like A.R. Rahman mentoring these musicians to hone their skills, we are assured of compositions that match global standards. The  initiative also allows us as a brand to facilitate the showcase of new talent while reinforcing NEXA’s philosophy of ‘Create. Inspire.’. Through NEXA, we have consistently endeavored to craft a delightful experience for our customers which go beyond car purchase.”

Talking about the association with NEXA Music, Mr. A R Rahman said, “The NEXA partnership has made it possible to extend the much needed support to independent artists who are creating original English music across India. Our objective is to give budding artists a chance to collaborate with some of the best musicians in the industry to produce music that reaches viewers across the world.”