Award-winning music producer and mixing engineer Krishna Chetan’s pathbreaking startup Timeless Voices powers this first-of-its-kind achievement
Oscar-winning music composer A.R. Rahman has made late singers Shahul Hameed and Bamba Bakya to sing ‘Thimiri Ezhuda,’ a power-packed song in ‘Lal Salaam’, a film that has Superstar Rajinikanth’s special appearance.
Wonder how? Rahman has made use of the cutting-edge Artificial Intelligence (AI) technology offered by his longtime associate Krishna Chetan’s startup Timeless Voices.
An award-winning music producer and mixing engineer, Krishna Chetan, a third-generation musician and first-generation entrepreneur, has been an integral part of AR Rahman’s musical journey for nearly two decades, beginning with their collaboration on ‘Rang De Basanti’.
In addition to his significant contributions as a musician, Krishna Chetan is also the founder of Pitch Innovations. This pioneering music software company has garnered numerous international accolades for its innovative products.
He says, “the idea behind Timeless Voices is to preserve the voice of singers and actors and to use it appropriately as per the need with the help of AI. We pitched this idea to Rahman sir who was impressed and used the voice of late singers Bamba Bakya and Shahul Hameed for ‘Thimiri Ezhuda’ song. We obtained permission from the singers’ families before going ahead. The song has been receiving a lot of positive feedback.”
p style=”text-align: justify;”>Krishna Chetan adds: “We use AI to model legendary voices, helping music producers create timeless vocals. Through this, popular singers can preserve their voice as a time-capsule and creators can access top-notch voice models ethically trained from high-fidelity studio recordings. Artistes can earn revenue and retain release rights for content made with their models, actors can dub in as many languages as they want, while up and coming singers can easily reach music producers and composers across the world.”
With its “Artiste First” approach, protecting artists is the priority of Timeless Voices. “We lead by safeguarding artistes’ rights and supporting their needs,” adds Krishna Chetan.
With ‘Thimiri Ezhuda’ song in ‘Lal Salaam’ gaining wide attention, one can expect more legendary voices coming back to life and young artistes reaching places thanks to Krishna Chetan’s Timeless Voices.